Dissecting A Brand Story

We wanted to bring you into our world, and what goes into putting together a Brand Story from behind the scenes. The process and the approach is the same, whether we’re telling a story for a large manufacturer or a small fashion designer. The only real variation is the scope of the project. Today, we’re taking a look at Moore Photography. Curtis Moore is inspired Continue Reading

Banff, Alberta in 4K

 Apple Adds Streamlined 4K Workflow in 10.1 FCPX Our team was pretty thrilled hearing about all the latest features in this major update by Apple in their somewhat controversial (as labelled by the filmmaking community at large) Final Cut Pro X. Friends of ours, Vertical Online had previously shared some of their stories on YouTube viewable in full 4K, who were also featured on FCP.CO here. We Continue Reading

Great Marketing Begins With A Great Idea

How To Connect Brands With People Promotions and Loyalty programs can be a tricky ordeal, especially if it engages on a social platform or through e-mail. Consumers are people. There’s a lot of interest and engagement when a brand is offering something of value. Something that stirs a good reaction when they get a message in their inbox, or find that a lot of their Continue Reading

Composites Innovation Centre

Composites Innovation Centre is making groundbreaking efforts to help manufacturers develop new composite and bio-composite products and technologies. They’ve become a research and development extension of many large Canadian and American manufacturers including Boeing, The Eastside Group, MacDon Industries, Bristol Aerospace, and Motor Coach Industries to name a few. By developing these innovative composite technologies, they are directly responsible for advancing key economic sectors; aerospace (commercial, military, Continue Reading

The Future of Digital Marketing Part 2

Members of Google, The Daily Meal, Radium One, Span Feller Group, Federated Media, C’Volution, and IC Group got together to explore and discuss their vision for the future of digital marketing. This is part 2 of 2 in this edition. Collaborators included: Deanna Brown, Doug Chavez, Jackie Stone, Behnam Dayanim, Kellie Fitzgerald, Kay Webster, Kelly Crerar, Mark Hierlihy, Duncan McCready, Jennifer Beechen, Marti Sterne, Melissa Amedeo, Jill Cashman, Vickie Prucha. Connecting brands to their Continue Reading

Craftsmanship at Leisure Travel Vans

We helped put together a series of commercials for LTV to help promote what sets them apart in their industry. When they approached us, we did our homework and couldn’t find one bad thing any customer had to say about its product. In fact, almost all of their customers praise and share the craftsmanship detail that went into their RV with all their friends and family. Leisure Continue Reading

The Future of Digital Marketing Part 1

Members of Google, The Daily Meal, Radium One, Span Feller Group, Federated Media, C’Volution, and IC Group got together to explore and discuss their vision for the future of digital marketing. This is part I of II in this edition – we’ll be sharing the next shortly. YouTube is taking over your TV. Kay Webster shares how YouTube has really shifted its focus to help create strong, engaging original content. They want their network Continue Reading

Digital Day | Denver, Colorado

On Tuesday, April 24th 2012 a few great minds flew in from all over North America for a private event called #DigitalDay out in Colorado. Companies would get together as partners and collaborate and inspire others around. We worked with teams from Google, The Daily Meal, Radium One, Span Feller Group, Federated Media, C’Volution, and IC Group to explore and discuss ideas for where the Continue Reading

Woodrow Place

The Woodrow Place Condominium project was a great exercise in the challenge of conveying a message based on a feeling without a physical product to work with. Our secondary challenge was this film being a same-day-edit with location coverage in several locations. Centrally located in Winnipeg, the Wolseley community is steeped in a lot of interesting history dating back to 1882. The area was great Continue Reading

Migrating Landscapes

Migrating Landscapes is as unique a project as our country is for people’s migration experiences. Jae-Sung and Johanna, both sharing a passion for architecture, found they (and many others) had these great stories of when they first came to Canada. These experiences and the backgrounds were different, but each shared a unique perspective as their landscape changed. It was the little things, for us growing Continue Reading

Lennard Taylor

In meeting to discuss this film, we found there were so many similarities between ourselves and Lennard’s story. Our challenge was to tell the Lennard Taylor brand story, creating awareness in a timeless film inspired by everything Lennard shared with us. We noticed a subtle european flavour in his garments which we matched with vintage lenses. For a few shots, we opened up the lens Continue Reading

Digital Day

On Tuesday, April 24th 2012 a few great minds flew in from all over North America to WhiteWave’s headquarters for #DigitalDay out in Colorado. The concept was put together by IC Group, where companies would get together as partners and collaborate and inspire others around. We worked with teams from WhiteWave Foods, Google, The Daily Meal, Span Feller Group, Radium One, Federated Media, C’Volution, and IC Group to Continue Reading

Sheps Hair Ad

Sheps has always had a healthy array of print and interactive ads under the direction of Honest Agency. They are well known for their retro pin-up inspired billboards and bus ads with double entendres. We worked along with Callum and Kerri of Honest Agency to produce a commercial, airing on CBC’s Hockey Night in Canada, that would speak one on one with an audience they Continue Reading

Sara Riel Inc

We had the pleasure of working with Sara Riel Inc to help produce this promotional film for their annual Glee Sing Off event held at the Delta Hotel in Winnipeg. The food, the entertainment, the door prizes, and the paparazzi all created an exciting environment for everyone to enjoy. Three amazing a capella singing groups performed throughout the evening, including the Winnipeg Glee Club, Interchord, Continue Reading

Time, Cinema in Chicago

Roughly three weeks ago, we had the pleasure of experiencing the big windy city. We’d like to take the opportunity to thank (from the bottom of our hearts) all who voted in the last SM short film contest, where we won a ticket to a Chicago held Event Cinema Workshop, making it possible for our entire team to attend. It was great meeting up with Continue Reading