Lennard Taylor | Brand Story
Monday, May 14th, 2012
In meeting to discuss this film, we found there were so many similarities between ourselves and Lennard’s story. Our challenge was to tell the Lennard Taylor brand story, creating awareness in a timeless film inspired by everything Lennard shared with us. We noticed a subtle european flavour in his garments which we matched with vintage lenses. For a few shots, we opened up the lens to let additional light in around the edges, which is the style and feel I had seen in ads in Germany. This gave us a unique manual shift in focus, filming with an uneasy but visually stunning hand-held style. We wanted to bring as much detail in this film as he put in his work. One thing we noticed – he always writes on every pattern he creates, which we later showed how that related to customers buying his product – seeing Lennard signing a happy customer’s product case.
We’re all creative and with that, we speak the same language, this is why we were so excited to work together on this. The discovery process of how a completely different industry paralleled how we came to do what we do was fascinating. It wasn’t long before the whole concept for the story was planned out.
It’s encouraging to hear how someone so talented in the fashion industry started out by just trying. With no formal training, simply being lead by curiosity and a love for fashion, he journeyed to where he is today. It has been evident that his passion is infused in his work. With the backdrop of this brand story being his first ever solo hosted fashion show at his studio on 89 Princess, we witnessed someone on the verge of massive success. Lennard is a visionary artist; he’s focused on creating clothes that are as individual and unique as the people who end up wearing them. We love seeing someone so authentic, polite, and passionate and we’re excited to see the brand take off from here. Music licensed through With Etiquette.
Digital Day 2012 | Denver
Wednesday, April 25th, 2012
On Tuesday, April 24th 2012 a few great minds flew in from all over North America to WhiteWave’s headquarters for #DigitalDay out in Colorado. The concept was put together by IC Group, where companies would get together as partners and collaborate and inspire others around. We worked with teams from WhiteWave Foods, Google, The Daily Meal, Span Feller Group, Radium One, Federated Media, C’Volution, and IC Group to explore and discuss ideas for where the digital landscape in marketing was headed. Our challenge was to take the whole experience and translate it into a film and we’re happy to share a sample of what we’re putting together and look forward to sharing more.
Lennard Taylor | Show
Wednesday, April 18th, 2012
We have the pleasure of working with Lennard, helping piece together his brand story. He’s an authentic person who knows where he is, what he’s doing and where he’s going and his story is very compelling. I find it so interesting talking to someone from an entirely different field, equally as creative and as a result, and we all end up speaking the same language. On April 26th, 2012 Lennard Taylor is gracing Winnipeg with his first ever solo fashion show open to the public which serves as a backdrop to the film we’re creating.
Sheps Hair Clinic | Commercial
Thursday, December 8th, 2011
Sheps has always had a healthy array of print and interactive ads under the direction of Honest Agency. They are well known for their retro pin-up inspired billboards and bus ads with double entendres. We worked along with Callum and Kerri of Honest Agency to produce a commercial, airing on CBC’s Hockey Night in Canada, that would speak one on one with an audience they were after. We worked with an actual former Sheps client and throughout the shoot we invited him to share his story and his thoughts on the services they provide. Although he may look like a hired professional, it’s genuine and sincere. It was a pleasure, as always, working with Honest and we’re excited to hear the response this ad gets.
Sara Riel | Glee Sing Off
Saturday, October 29th, 2011
We had the pleasure of working with Sara Riel Inc to help produce this promotional film for their annual Glee Sing Off event held at the Delta Hotel in Winnipeg. The food, the entertainment, the door prizes, and the paparazzi all created an exciting environment for everyone to enjoy. Three amazing a capella singing groups performed throughout the evening, including the Winnipeg Glee Club, Interchord, and Those Guys with a headline performance by Flo. Everything ran seamlessly, including all of the organization happening backstage.
For more information, please head on over to sararielinc.com and find out how you can get involved and contribute to this fantastic organization.
Event By: Pop Sports & Entertainment Graphic Design: Guppy Design The Hosts: Chrisy Troy, Co-host of the Ace Burpee Show, HOT 103, Kate Gajdosik, Global TV Weather Specialist, Tracy Koga, Shaw TV Producer. Special thanks to: Diane Lau, Marianne Gray, Danielle Balaen for all of the hard work, time and effort you put into this event.
