Thursday, June 28th, 2012
The Woodrow Place Condominium project was a great exercise in the challenge of conveying a message based on a feeling without a physical product to work with. Our secondary challenge was this film being a same-day-edit with location coverage in several locations. Centrally located in Winnipeg, the Wolseley community is steeped in a lot of interesting history dating back to 1882. The area was great for filming in, with the large trees over hanging the Assiniboine River and close proximity to all the parks and pathways. Filming greenery in summer is always a treat. Interviewing Sean and Janice from Fresh Projects gave us insight into where the inspiration came from. With expansive nine foot high ceilings, panoramic six foot high windows, two designer color schemes to choose from and elegant touches like hardwood floors, quartz counter tops, a heated ensuite and garage floors, these homes are designed for elegant entertaining and easy carefree living. Woodrow Place will become an integral part of the neighbourhood and the importance of keeping the integral look and feel it was and we’re happy to share the film we put together.
Thursday, June 14th, 2012
Migrating Landscapes is as unique a project as our country is for people’s migration experiences. Jae-Sung and Johanna, both sharing a passion for architecture, found they (and many others) had these great stories of when they first came to Canada. These experiences and the backgrounds were different, but each shared a unique perspective as their landscape changed. It was the little things, for us growing up in Canada, that we take for granted. Jae came from a city where a wall was constructed of concrete or brick. When he came to Canada, he had to learn to use and get comfortable with the notion of a wall being built of wood frames and soft insides as he began practicing architecture in this new environment.
As the team goes to the Venice Biennale, they’re proudly bringing a collection of stories and art / architecture concepts as a reflection of those stories and experiences from individuals around Canada.
The material they chose to work with was as raw and as Canadian as it gets; wood. We felt it was so relevant having that element in the foreground and used as a backdrop to set the stage for their stories. We wanted to keep those elements in frame, but at the same time try and draw the individuals out with a little harsher, spot lighting.
We’re thrilled to be a part of this project, contributing along with a dynamic group of partners including: 5468796 Architecture, Urban Ink, City Zen, Canada Council for the Arts, Aeroplan, CBC, TD Canada, Autodesk, Institute for Canadian Citizenship, and many others.
Stories like this captivate audiences and the resonating tone of Migrating Landscapes speaks to the heart of what we as Canadians are all about. Coming from different countries and uniting under one roof brings us together while we share our individual experiences. Our role in this project was to convey the message.
Monday, May 14th, 2012
In meeting to discuss this film, we found there were so many similarities between ourselves and Lennard’s story. Our challenge was to tell the Lennard Taylor brand story, creating awareness in a timeless film inspired by everything Lennard shared with us. We noticed a subtle european flavour in his garments which we matched with vintage lenses. For a few shots, we opened up the lens to let additional light in around the edges, which is the style and feel I had seen in ads in Germany. This gave us a unique manual shift in focus, filming with an uneasy but visually stunning hand-held style. We wanted to bring as much detail in this film as he put in his work. One thing we noticed – he always writes on every pattern he creates, which we later showed how that related to customers buying his product – seeing Lennard signing a happy customer’s product case.
We’re all creative and with that, we speak the same language, this is why we were so excited to work together on this. The discovery process of how a completely different industry paralleled how we came to do what we do was fascinating. It wasn’t long before the whole concept for the story was planned out.
It’s encouraging to hear how someone so talented in the fashion industry started out by just trying. With no formal training, simply being lead by curiosity and a love for fashion, he journeyed to where he is today. It has been evident that his passion is infused in his work. With the backdrop of this brand story being his first ever solo hosted fashion show at his studio on 89 Princess, we witnessed someone on the verge of massive success. Lennard is a visionary artist; he’s focused on creating clothes that are as individual and unique as the people who end up wearing them. We love seeing someone so authentic, polite, and passionate and we’re excited to see the brand take off from here. Music licensed through With Etiquette.
Wednesday, April 25th, 2012
On Tuesday, April 24th 2012 a few great minds flew in from all over North America to WhiteWave’s headquarters for #DigitalDay out in Colorado. The concept was put together by IC Group, where companies would get together as partners and collaborate and inspire others around. We worked with teams from WhiteWave Foods, Google, The Daily Meal, Span Feller Group, Radium One, Federated Media, C’Volution, and IC Group to explore and discuss ideas for where the digital landscape in marketing was headed. Our challenge was to take the whole experience and translate it into a film and we’re happy to share a sample of what we’re putting together and look forward to sharing more.
Wednesday, April 18th, 2012
We have the pleasure of working with Lennard, helping piece together his brand story. He’s an authentic person who knows where he is, what he’s doing and where he’s going and his story is very compelling. I find it so interesting talking to someone from an entirely different field, equally as creative and as a result, and we all end up speaking the same language. On April 26th, 2012 Lennard Taylor is gracing Winnipeg with his first ever solo fashion show open to the public which serves as a backdrop to the film we’re creating.